About Jeff: Helping Founders Build Investable Startups
From Founder to Fundraising Strategist
I know firsthand what it’s like to build, grow, and pitch a startup—because I’ve done it myself. As a founder, I’ve experienced the highs of launching something new and the challenges of navigating the investment landscape.
Through my journey, I realized that raising capital isn’t just about having a great product—it’s about telling the right story, positioning yourself strategically, and understanding what investors truly want to see.
Over the years, I’ve worked with more than 150 startups, helping them refine their positioning, build investor-ready pitches, and secure the funding they need to grow. That experience led me to develop R.E.A.D.Y.: How Startups Become Investable—a proven framework designed to give founders the tools they need to successfully raise capital.
My Background in Startups & Investment Strategy
I’ve spent my career working with early-stage and growth-stage startups, accelerators, and venture-backed companies to help them stand out in competitive markets.
My expertise lies in fundraising strategy, investor storytelling, and startup positioning—the key elements that determine whether a company can attract the right investors.
✔ Advisor to more than 150 startups across multiple industries
✔ Founder turned startup strategist with firsthand experience building and scaling companies
✔ Fundraising consultant for venture-backed startups preparing for Series A and beyond
✔ Expert in investor storytelling, pitch deck development, and startup brand positioning
Through my consulting work and R.E.A.D.Y., I help founders bridge the gap between a great idea and an investable business.
The R.E.A.D.Y. Framework: Helping Founders Secure Funding
Having worked with so many startups, I saw a pattern emerge—most founders weren’t struggling because they had bad ideas. They were struggling because they weren’t positioned correctly for investors.
That’s why I developed the R.E.A.D.Y. framework, a step-by-step process that makes startups investable by ensuring they have the right structure, story, and strategy to attract funding.
R.E.A.D.Y. isn’t just a theory—it’s a tested, structured process that helps founders:
✅ Clarify their vision and market positioning
✅ Build an investor-friendly business narrative
✅ Develop a compelling, data-backed pitch deck
✅ Master the art of fundraising strategy and investor engagement
With the right positioning and a structured approach, startups can go from struggling to raise capital to securing the right investors with confidence.